What is Marketing ???....

SURAJJJJJJ  What is Marketing ?


Well this was a question asked during my college days and I  just started blabbering its about selling products in a effective manner, getting the brand familiarized with commoners etc etc and also got myself confused with SALES.... BUT WAS I CORRECT ....NO

So Here are few pointers to help you understand, What is marketing

here's something that i had jotted down during my college days.  To simply say " Marketing is the means of managing profitable customer relationships" The goal in marketing would branch out two ways one is to ATTRACT NEW CUSTOMERS by various means one major ordeal is in terms of promising superior value.... the term more often use "worth every penny spent" is what we need to hear from our customers. the other Branch in Marketing is all about RETAINING + GROWING customers by delivering SATISFACTION.

So you might wonder what is the basis of the marketing process?

So whats this "process" all these companies talk about, well its the means of creating VALUES for Customers and Build a real STRONG CUSTOMER RELATIONSHIP. Next time your marketing and someone walks up to you and asks you a stupid question... DO not hesitate to help him out. He might real be your Biggest customer at the end of the day.

Alright  let me say the 5 phases in the Marketing Process and wrap up..maybe will write a detailed process later 

• Understanding the Customers NEEDS and WANTS 
• Design a CUSTOMER-DRIVEN MARKETING STRATEGY 
• Build a more INTEGRATED marketing program that delivers superior value
• Build PROFITABLE relationships and create CUSTOMER DELIGHT 

THIS LAST ONE IS THE MOST IMPORTANT HELPS YOU IN THE REST OF THE MARKETING PROCESS IN FUTURE THAT I SHARE 

• CAPTURE/ ARCHIVE THE VALUE EVERY CUSTOMERS BRINGS AND CREATE PROFITS + CUSTOMER EQUITY ..... 

These 5 pointers are the most important for any marketing ....AND ONE MORE THING BASIC MARKETING IDEOLOGIES always tend to be the same no matter what Business Sector you are into...

Note : i have few points picked up from my old college textbooks and the lil experience that i have :) ... also i will keep updating the blog going forth and would be happy if you could follow my posts ... there's gonna be about marketing/lifestyle/food etc etc anything i want to i would just write it here ... you can follow me on Facebook and twitter as well.THANKS 

Marketing Optimization

Hey guys I am back after a realll long time and here is something that i would like to share about optimizing your marketing campaigns.

Most of us spend "A lot of MONEY" in terms of marketing whether it is digital or realtime, so while browsing through i came across a interesting write up and i thought everyone working on building a brand or marketing a product should be aware of these 5 pointers.


1. Target the Right Customers
For a campaign to have any chance of succeeding it has to reach the right customers. Clearly defining customer segments is a critical component of any campaign. You can use historical data from previous campaigns to determine which customers are more likely to respond to your campaign.For an in-house email list, you can use attributes that you have available in the database and create a segment of customers with those attributes that have responded in the past. For display advertising, you can use email attributes or on-site behavioral data and use a technology like BlueKai to target and reach segments that look like those who responded in the past. For search advertising, determine the key phrases (words) that clicked with those customers and then use them as your starting point to figure out which keywords/phrases to use.


2. Target the Right Channels
The question marketers often struggle with is where to spend their budget. Which channel (e.g. direct mail, email, display, search, social, affiliate, etc.) or combination of channels is likely to be most effective for that particular campaign? Use historical data to figure the channels that your target segment is more likely to respond to.Customers use various channels in their journey to becoming a customer. They use those channels differently. Use data (current and historical) to figure what a typical customer's (your desired segment) journey is and then determine where you should focus your efforts.

3. Develop Creative and Messages that Resonate with Your Customers
If your creative and messages do not work you will notice it immediately in the form of clicks. Use historical data and industry benchmarks to determine the expected outcome in terms of Click Through Rate. If your CTR is way lower, change the content, if CTR is higher, continue doing what you are doing.

4. Developing Engaging Landing Pages
Getting people to click on your ads or emails is a good start but is of no value unless those users take actions on your landing pages. Use the data to determine if users are engaging with the landing page or are they bouncing off without going any further. If the bounce rate is more than expected, take appropriate corrective actions. You should always conduct testing (A/B or Multivariate) to figure out what resonates with your customer and make them go to the next step.

5. Optimize the Conversion Path
The conversion path is the last step in converting a visitor into a customer. The job of the conversion path is to lead the visitor to final conversion. Every step of the path is there to convince the customer and drive her to take the end action, the action that defines the success of the campaign. Use the data collected on the conversion path to determine which steps are losing visitors. Conduct A/B testing and take appropriate actions to improve the steps of the conversion path.

Also about the 5 pointers that i have listed above was originally  published on CMSWire on Sept 20th